“Great ideas don’t scale businesses. Execution and distribution do ”

Anastasia Anagnostakos brings nearly two decades of experience across Australia’s listed and unlisted investment markets, with deep expertise spanning ETFs, LICs/LITs, equities and hybrid securities.

Her background sits across the full operating model of investment businesses, from capital markets and distribution through to the back- and middle-office functions that underpin scale. Anastasia has worked closely with fund administrators, custodians and platform providers, developing a practical understanding of trade processing, settlement, unit pricing, reporting and operational controls.

She has played an active role in capital raising and in building scalable, institutional-grade distribution models, partnering with executive leadership teams to align strategy, sales execution, CRM architecture and governance frameworks.

Anastasia was closely involved in the expansion of Australia’s ETF market and is recognised as one of the visible industry figures during the sector’s growth phase. Her public profile and experience across listed vehicles and public markets have shaped a grounded, execution-focused perspective on how investment products are structured, positioned and distributed at scale.

finCREATE was founded to bring this end-to-end operating experience together into a focused advisory offering, helping funds, platforms and financial advisory firms diagnose constraints, design scalable operating models and execute with commercial discipline.